Product mindset is a 2-day training, full of practice and real cases. We cover all aspects of product development from hypothesis validation to product launch.

📌 ONLY 16 PLACES

📌 OUR MISSION is to give you a structured approach on how to explore your customers, find their core problems, and build products around customer needs. No "believes" or "gut feelings", only arguments based on facts and data.

📌 YOUR BENEFITS:

• Change an approach of how people solve the problems 💡
  You will know how to find the problems worth solving and building solutions on top of it. You'll learn not to "believe" or "feel", but to work with DATA and ANALYZE it.
• Reveal more opportunities on existing accounts 💡
  You'll stop gathering requirements. You’ll come up with ideas on how to improve the clients’ products and bring them more value.
• Reveal more opportunities in building own products 💡
  You'll learn to analyze the market and customer, define patterns and propose your own solution to the market

• 💡 Day 1: From raw data to product hypotheses.
  Where hypotheses come from? A comprehensive view on the market and competitive landscape, qualitative and quantitative methods of user research, product analytics. A detailed guide on how to work with market problems and hypotheses, how to shape and prioritize hypotheses, what is problem and solution hypotheses, why and how to validate?
• 💡 Day 2: From hypotheses to building a solution.
  Deep dive into the product development lifecycle: Build-Measure-Learn cycle, MVP, building goal-oriented roadmaps, shaping the processes in product teams, PRD / MRD; Sales and marketing: how to build channel and communication strategy of your product around customer needs and gains.

💡 Super bonus — Product Launch

👥 TRAINERS:

Aksena Krykun Product Management Office Leader SoftServe, Product Stream Leader @ IT Arena

Yulia Budnikova, Product Manager SoftServe

📌 TICKETS — participants will be PRE-SCREENED before ticket purchase to evaluate their professional level. We will form the group where you will get the most value from the workshop. Please fill in this form and we will contact you asap

• Early Bird (February 17 — March 17) — 199 USD
• Bird (March 18 — April 18) — 249 USD
• Late Bird (April 19 — April 22) — 299 USD