Is strategy the most important component in a business? Many people would say “yes”. However, there are hundreds if not thousands companies in Ukraine that aren’t be able to explain their strategy when you ask them about it. Creating a working strategy can be very hard, while working strategy itself can be incredibly simple. In this workshop Victor will share his experience and thoughts about the first element of any strategy - Strategic Marketing. How to describe your strategic idea? What markets to target? How to differentiate from your competition? How to make it scalable?

Speaker: Victor Haydin, VP Sales & Marketing Intellias.

AGENDA

• Strategic Idea in practice
• Service Packaging, Targeting, Markets in a nutshell
• Scaling your pipeline and business

ABOUT THE SPEAKER

Victor started his career in IT more than 10 years ago as an engineer, but quickly realized that he could bring even more value to the customers by enabling technology innovation to them. This idea followed his career from engineering to building R&D and Product Management team in one of the biggest IT companies in Ukraine. Later, Victor joined Intellias as VP Sales & Marketing and now leads its growth: from market analysis to communication with customers and transfer to Delivery.

Audience: executives, marketing and sales managers, senior managers, analysts and engineers interested in marketing.